Privacy Policy
Effective date: May 28, 2026
Last updated: May 28, 2026
RSC Tuning LLC, doing business as Racing Sport Concepts (“Racing Sport Concepts,” “RSC,” “we,” “us,” or “our”), operates the website located at www.racingsportconcepts.com (the “Service”).
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or make a purchase through the Service, and the choices and rights you have regarding that information.
By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy. Unless otherwise defined here, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, available at www.racingsportconcepts.com.
Definitions
• Service — the website at www.racingsportconcepts.com, operated by RSC Tuning LLC (d/b/a Racing Sport Concepts).
• Personal Data / Personal Information — information that identifies, relates to, or could reasonably be linked to an identified or identifiable individual.
• Usage Data — information collected automatically through use of the Service or generated by the Service infrastructure (for example, the duration of a page visit).
• Cookies — small files stored on your device (computer or mobile device).
• Data Controller — the person or entity that determines the purposes and means of processing personal information. For purposes of the EEA and UK GDPR, we are the Data Controller of your personal information.
• Service Provider / Processor — any person or entity that processes personal information on our behalf.
• Consumer / Data Subject / User — an individual who uses the Service and is the subject of personal information.
Information We Collect
Personal Information You Provide
We collect personal information you provide when you place an order, create an account, contact us, sign up for marketing, or otherwise interact with the Service. This may include:
• First and last name
• Email address
• Phone number (including a mobile number you provide for text messages)
• Billing and shipping address (street, city, state/province, ZIP/postal code, country)
• Order and transaction history
• Account login credentials
• Information you include in messages or support requests
We do not store full payment card numbers. See “Payments” below.
Usage Data
We automatically collect certain information when you use the Service, which may include your IP address, browser type and version, device identifiers, operating system, referring and exit pages, the pages you view, the time and date of your visit, and other diagnostic data.
Cookies and Tracking Technologies
We use cookies and similar technologies (such as pixels, tags, beacons, and scripts) to operate the Service, remember your preferences, analyze traffic, and support advertising. See “Cookies and Tracking Technologies” below for details and your choices.
How We Use Your Information
We use the information we collect to:
• Provide, operate, and maintain the Service, and process and fulfill your orders
• Create and manage your account
• Communicate with you about orders, products, services, and support requests
• Send newsletters, marketing, and promotional messages, where permitted and subject to your right to opt out
• Personalize your experience and improve the Service
• Measure and analyze usage, traffic, and the effectiveness of our marketing
• Detect, prevent, and address fraud, security issues, and technical problems
• Comply with legal obligations and enforce our terms and policies
Cookies and Tracking Technologies
Cookies are files with a small amount of data that may include an anonymous unique identifier. We use the following categories of cookies and similar technologies:
• Essential / Session Cookies — required to operate the Service, including shopping cart and checkout functions.
• Preference Cookies — remember your settings and preferences.
• Security Cookies — support security and fraud prevention.
• Analytics and Advertising Cookies — help us understand how the Service is used and deliver relevant advertising.
Our website also uses cookies to help keep track of the items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages, including by email or text message where you have opted in.
You can set your browser to refuse some or all cookies or to alert you when cookies are being sent; however, some parts of the Service may not function properly without them. For information about opting out of advertising cookies and browser-based opt-out signals, see “Your Privacy Rights” below.
Legal Bases for Processing (EEA and UK)
If you are located in the European Economic Area (EEA) or the United Kingdom, our legal bases for processing your personal information depend on the information concerned and the context in which we collect it. We process personal information where:
• It is necessary to perform a contract with you (for example, to fulfill an order)
• You have given consent (for example, for certain marketing)
• It is in our legitimate interests and not overridden by your rights (for example, to improve and secure the Service)
• It is necessary to process payments
• It is necessary to comply with a legal obligation
How We Share Information
We do not sell your personal information for money. We may share personal information in the following circumstances:
• Service Providers — with vendors that perform services on our behalf, such as hosting, order fulfillment, shipping, payment processing, analytics, advertising, email and text-message marketing, and customer support. These providers may access personal information only to perform tasks on our behalf and are obligated to protect it.
• Advertising and Analytics Partners — as described in “Analytics and Advertising” below.
• Business Transfers — if we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
• Legal and Safety — to comply with law or valid legal requests; to protect and defend the rights, property, or safety of RSC, our users, or the public; and to prevent or investigate possible wrongdoing.
Exclusion of text message data: The data-sharing practices described above exclude text messaging originator opt-in data and consent. We do not share your text message opt-in data or consent with any third parties for their own marketing or any other purpose. See “Email and Text Message (SMS) Marketing” below.
Note on “sale” and “sharing”: Some US state privacy laws define “sale” or “sharing” broadly to include the use of cookies for targeted advertising. See “US State Privacy Rights” for how to opt out.
Analytics and Advertising
We work with third-party providers to measure use of the Service and to deliver advertising. These providers may use cookies and similar technologies and may collect information about your activity over time and across websites.
Google Analytics — a web analytics service that helps us understand how visitors use the Service. You can opt out using the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout. Learn more at policies.google.com/privacy.
Google Ads — used for advertising and remarketing. Manage your ad preferences at adssettings.google.com.
Microsoft Advertising (Bing) — used for advertising and remarketing. Opt out at about.ads.microsoft.com. Learn more at privacy.microsoft.com.
Meta (Facebook and Instagram) — used for advertising and remarketing. Manage preferences at facebook.com/settings?tab=ads and review Meta’s Privacy Policy at facebook.com/privacy/policy.
Klaviyo — used for email and text-message marketing and related analytics. See klaviyo.com/legal/privacy.
You can also opt out of interest-based advertising from participating companies through the Digital Advertising Alliance at aboutads.info/choices, the Digital Advertising Alliance of Canada at youradchoices.ca, or the European Interactive Digital Advertising Alliance at youronlinechoices.eu.
Payments
Purchases made through the Service are processed through Shopify (Shopify Payments). If you choose a wallet or installment option at checkout (such as Shop Pay, PayPal, or similar), that option is provided by the applicable third party under its own terms and privacy policy. We do not store or collect your full payment card details; that information is provided directly to our payment processor. Our payment processing complies with the standards set by PCI-DSS, managed by the PCI Security Standards Council. You can review Shopify’s Privacy Policy at shopify.com/legal/privacy.
Data Retention
We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements and policies. We retain Usage Data for internal analysis, generally for a shorter period, except where it is used to strengthen security or improve functionality, or where we are legally required to retain it longer.
International Data Transfers
We are based in the United States, and the information we process is maintained and processed in the United States and other countries that may have data protection laws different from those in your jurisdiction. Where we transfer personal information of EEA or UK residents outside those areas, we take steps to ensure appropriate safeguards are in place, such as standard contractual clauses. By using the Service or providing information to us, you understand that your information will be transferred to and processed in the United States.
Data Security
We use commercially reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your Privacy Rights
EEA and UK (GDPR / UK GDPR)
If you are a resident of the EEA or the UK, you have the right to:
• Access, update, or delete the personal information we hold about you
• Correct inaccurate or incomplete information (rectification)
• Object to or restrict our processing of your information
• Data portability — receive your information in a structured, commonly used, machine-readable format
• Withdraw consent where we rely on consent
You may exercise these rights by contacting us using the details below. You also have the right to lodge a complaint with your local Data Protection Authority (in the UK, the Information Commissioner’s Office).
United States — California (CCPA / CPRA)
If you are a California resident, you have the right to:
• Know the categories and specific pieces of personal information we collect, use, and disclose
• Request deletion of your personal information
• Correct inaccurate personal information
• Opt out of the “sale” or “sharing” of your personal information, including for cross-context behavioral advertising
• Limit the use of sensitive personal information
• Not be discriminated against for exercising your rights
The categories of personal information we have collected within the last 12 months are summarized below:
|
Category |
Examples of Information |
|
Identifiers |
Name, email address, phone number, postal address, IP address, account identifiers |
|
Customer records |
Billing and shipping address, phone number, order details (payment card data is handled by our payment processor) |
|
Commercial information |
Products purchased or considered, order history |
|
Internet / network activity |
Browsing and interaction with the Service, referring pages, device and diagnostic data |
|
Geolocation data |
Approximate location derived from IP address (not precise GPS location) |
|
Inferences |
Preferences and characteristics derived from the information above |
We disclose these categories to service providers and to the advertising and analytics partners described above. We do not sell personal information for money, but our use of advertising cookies may constitute “sharing” or a “sale” under California law. You can opt out by (1) using the advertising opt-outs described above, and (2) enabling a Global Privacy Control (GPC) signal in a supported browser or extension, which we honor as a valid opt-out request for the browser through which it is sent. You may also submit a request using the contact details below. You may use an authorized agent to submit requests; we may require verification of your identity and the agent’s authority.
United States — Other States
Residents of states with comprehensive privacy laws — including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others as those laws take effect — have similar rights. These may include the right to access, correct, delete, and obtain a portable copy of personal information, and to opt out of targeted advertising, the sale of personal information, and certain profiling. To exercise these rights, contact us using the details below. If we deny a request, you may have the right to appeal, and you may also have the right to contact your state attorney general.
Do Not Track and Global Privacy Control
Some browsers offer a “Do Not Track” (DNT) signal. Because there is no common industry standard for DNT, we do not currently respond to DNT signals. We do honor the Global Privacy Control (GPC) as an opt-out of “sale” or “sharing” where required by law.
Email and Text Message (SMS) Marketing
If you opt in to marketing emails, you can unsubscribe at any time using the link in any email or by contacting us using the details below.
Text Messages (SMS)
If you opt in to our text message program, we use the mobile phone number you provide to send messages such as order and shipping updates, cart reminders, promotions, and other information about Racing Sport Concepts. The following describes how the program works and how we handle your information.
• What we collect and how we use it. We collect your mobile phone number only when you provide it and affirmatively opt in (for example, by submitting it through a sign-up form or at checkout and agreeing to receive texts). We use your number solely to operate the text message program described here.
• Consent. Your consent to receive marketing text messages is not a condition of any purchase. Message frequency varies. Message and data rates may apply.
• Opting out and help. You can opt out at any time by replying STOP to any message. For help, reply HELP or contact us using the details below.
• Abandoned cart messages. Our website uses cookies to help keep track of the items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages, including by text message if you have opted in.
• Location. We do not collect precise geolocation (such as GPS) as part of the text message program. We may derive an approximate location from your IP address for analytics, security, and fraud-prevention purposes; we do not use precise location-based tracking to send text messages.
No sharing of text message data. The data-sharing practices described in this Privacy Policy exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties.
Children’s Privacy
The Service is intended for adults and is not directed to children. We do not knowingly collect personal information from children under 13 in violation of the Children’s Online Privacy Protection Act (COPPA), and our products are not marketed to anyone under 18. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
Links to Other Sites
The Service may contain links to sites we do not operate. We are not responsible for the content or privacy practices of those sites, and we encourage you to review their privacy policies.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page and revise the “Effective date” above. For material changes, we will provide additional notice (such as by email or a prominent notice on the Service) where required. Your continued use of the Service after an update means you accept the revised Privacy Policy.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us:
Email: sales@racingsportconcepts.com
Phone: 614-516-0850
Mail: Racing Sport Concepts
41 Greenscape Ct
Johnstown, OH 43031
Online: www.racingsportconcepts.com